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Mynzo

Client : Mynzo

Brief 
 
Develop an engagement approach through storytelling, simulation and gamification etc. user centred and customised to nudge towards behavioural change and ultimately towards a net zero future.

Problem Identification

Why does these problems exist?

  • No transparency of the data

  • No animation

  • Own vocabulary

  • No reward/benefit, no motivation

  • Professional structure

  • Not staying on the app 

  • Do not know about the app

Concept (Mynzo Estate)

Transparency

in process

Developed a gamified virtual 

representation of the actual forest land with clear transparency of 

investment and overall process.

 Point system 

and gratitude 

from farmer

Educate- 

Climate vocabulary

Motivate user-

reward and gratitude

Easy to understand and increase user engagement

Mynzo 

Dictionary

Gamifying the

FIP (Forest 

Investment Plan)

section

Virtual

representation of actual land and 

story of Naandi

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